I can’t even begin to tell you what it was about this set up that made it picture worthy. First, I think it was the placement of letters. The deliberate choice to break up the iPad and IPhone. Second, it was the nice array of phone case choices. Plain colors? Got it. Bumpers? got that too. Marilyn Monroe fan? Don’t fret there’s one with your name on it. Or maybe you just want a big rubber bear-shaped case to carry in your pocket. Yup, that’s also an option. Third, this pop up shop was strategically placed outside of the Apple Store on West 14th Street but I bet the cost of the cases were half the price of what you would find in the store. Well played vendor man, well played.